Scale your SaaS. Optimize every step of the funnel.

We help SaaS teams increase activation, reduce churn, and grow recurring revenue through data-driven funnel optimization and lifecycle email marketing.

Get a SaaS Funnel Audit
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SaaS team analyzing product funnel metrics on dashboard

SaaS growth powered by clear data and consistent optimization.

We support SaaS teams that want predictable activation, healthier retention, and repeatable lifecycle workflows.

Fintech solutions
E-commerce platforms
Healthcare tech
Edtech products
Productivity tools
B2B software

Optimize every stage of the customer journey.

From first touch to activation, upgrade, and long-term retention. We analyze your user flow, identify friction, and implement data-backed improvements that drive growth at every stage.

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Unlock growth at every touchpoint

Funnel analysis and optimization

Identify drop-offs, test changes, and improve activation and paid conversion across your SaaS funnel.

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Lifecycle email automation

Create onboarding, upgrade, and churn-prevention journeys that increase retention and LTV.

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Retention and revenue insights

Understand your LTV, NDR, churn patterns, and expansion opportunities with clean, structured analytics.

A/B testing roadmap

Plan and execute structured experiments that drive measurable improvements in conversions and MRR.

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Real results from SaaS leaders

"OptiFunnel helped us rebuild our onboarding flow, clarify activation steps, and increase upgrade conversions. Their insights into user behavior changed our entire growth strategy."

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Jordan Avery
VP Growth, CloudSuite

Growth insights for SaaS teams

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Funnel audit essentials

Pinpoint friction and unlock higher conversions at every stage of your SaaS funnel.
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Lifecycle email strategies

Boost engagement and retention with targeted flows and smart segmentation.
Email lifecycle automation workflow for SaaS

Retention metrics demystified

Track NDR, LTV, and churn to guide smarter product and marketing moves.
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A/B testing frameworks

Run effective experiments to optimize conversion and drive results.
Unlock SaaS growth. Start optimizing.

Get actionable insights and a clear plan to improve your funnel performance.

Book a call
FAQ & support

Your SaaS questions, answered fast

Get clear answers on funnel audits, analytics, email marketing, and engagement options. Need more info? Contact our team.

What is a SaaS funnel audit?

A SaaS funnel audit is a structured review of your user journey, covering sign-up, onboarding, activation, upgrades, and churn points. We identify friction and provide a prioritized improvement plan.

How is email lifecycle marketing different from regular email marketing?

Lifecycle marketing is fully automated and behavior-based. It includes onboarding, feature activation, upgrade prompts, and churn prevention sequences designed to increase LTV and reduce CAC.

Which analytics platforms do you use?

We work with GA4, Mixpanel, Amplitude, Hotjar, and FullStory. We help you set up events, unify data, and extract insights that support product and marketing decisions.

How fast can we see improvements?

Most teams see measurable results within 2 to 6 weeks depending on funnel complexity, data availability, and experiment volume.

Get in touch

Let’s talk growth strategy

Contact us for data-driven solutions.

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